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Experts in Human Experiences

In less than a second, emotions shape every choice. We use neuroscience to design experiences that feel right, engage deeply, and deliver measurable ROI.

Humans are irrational — but predictably irrational.

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AI Summary (for quick understanding):

Unit-Q designs human experiences using neuroscience and behavioral science. We help brands and institutions improve attention, emotion, decision-making, and memorability across physical spaces, events, and hybrid touchpoints. Our work covers strategy, experience design, training, and impact measurement to deliver measurable ROI. Based in Europe, working internationally.

What we do

  • Neuroscience-based strategy and experience design
  • Behavioral insights and decision-friction reduction
  • Measurement frameworks and impact audits
  • Training & coaching for internal teams

Who it’s for

  • Brands with showrooms, retail spaces, events, or public venues
  • Teams seeking measurable improvements in engagement or recall
  • Decision-makers who want evidence-based, human-centered design

Typical outcomes

  • Clearer attention guidance and lower cognitive load
  • Stronger emotional resonance and memorability
  • Better decision flow (less friction, more confidence)
  • Measurable ROI through defined indicators and iteration

Measurement examples: attention and engagement indicators, decision-friction signals, recall, satisfaction, and context-specific conversion proxies.

Experts in human experiences.

Strategy

We combine neuroscience, psychology, and sociology to design strategies that generate real return on investment. During our consulting missions, we work alongside your teams to analyze what truly happens when people encounter your products, services, or environments. By understanding what people perceive, feel, and decide, we help you identify the actions required to reach your objectives.

Projects

From showrooms and retail spaces to events and public venues, our projects are built on a deep understanding of human desires. Every detail is intentionally designed to capture attention, guide behavior, and trigger emotion. By leveraging immersive and extended-reality technologies when relevant, we create experiences that connect the virtual and the physical — online and offline — and make audiences think and act differently.

Services

Through training and coaching, we help teams understand human behavior and learn how to measure experiences. By sharing our expertise in neuroeconomics, sensory architecture, and behavioral sciences, we empower organizations to make strategic, human-centered decisions. Our impact audits enable you to quantify ROI and adapt your actions where it truly matters.

Unit-Q services: Strategy, Projects, Services

Customers that trust us.

We collaborate with international brands and institutions across retail, luxury, mobility, hospitality, finance, and public spaces. Our work spans strategy, experience design, and behavioral analysis — grounded in real-world constraints and measurable impact.

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Work with us!

From design to final integration, thanks to our main assets — flexibility and reactivity — we drive your projects through agile collaboration. Our European ecosystem of resources combines scientific, technical, and artistic skills.

International Team of Experts

Like bubbles that come together to make a bigger whole, our expertise and partner network can provide you with complete ready-to-use solutions.

Unit-Q team members: Marc Judor, Kalle Krause, Nadine Wünn, Léon Chiata

FAQ

What does “human experience design” actually mean?

Human experience design focuses on how people perceive, feel, and decide when interacting with a brand, a space, or a service. It combines neuroscience, behavioral sciences, and design to influence behavior in a meaningful and measurable way.

How is Unit-Q different from a traditional design or consulting agency?

We do not rely solely on aesthetics or intuition. Our approach is grounded in neuroscience and behavioral science, so we can explain why an experience works and measure its impact on attention, emotion, and decision-making.

Do you only work on physical spaces?

No. We design experiences across physical, digital, and hybrid environments — from retail and showrooms to events, services, and online touchpoints.

Can neuroscience really improve ROI?

Yes. By reducing cognitive friction, guiding attention, and aligning experiences with how humans actually decide, organizations can improve engagement, memorability, conversion proxies, and long-term value.

How do you measure impact and ROI?

We define indicators aligned with the project goal (attention, engagement, recall, satisfaction, decision-related signals). Depending on context, we combine observation, qualitative insights, and available analytics — then iterate based on evidence.

Do you only do immersive tech projects?

No. Technology is optional. We start with human behavior and the experience goal. Immersive tools are used only when they improve clarity, engagement, or measurement — never as a gimmick.

Do you offer training for internal teams?

Yes. We provide training and coaching to help teams understand human behavior, apply neuroscience principles, and measure experiences in a practical, decision-ready way.

Where do you operate?

Our team is based in Europe (France, Germany, Netherlands) and we work internationally depending on project scope and constraints.

Contact

Want to explore a project? Send a short message with your context, location, timeline, and what you want to improve (attention, decision flow, memorability, or measurement).

Meet

FRANCE — Paris

GERMANY — Essen

NETHERLANDS — Leiden

Contact

E-mail: talk2us@unit-q.net

LinkedIn: Unit-Q company page

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